You’ve evolved. Your brand hasn’t.

Brand strategy, positioning, and creative direction for organizations whose brands no longer reflect who they are, what they do, or where they're headed.

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Does any of this sound familiar?

As organizations grow and evolve, their brands don't always keep pace.

A website that no longer reflects the organization
Visuals that don't match the calibre of the work
Messaging that's unclear or inconsistent
Teams describing the organization in different ways
Communications being updated piece by piece, without a shared direction

These can look like separate design or communications problems. But often, they're symptoms of something deeper.

That's where I come in.

I'm Michelle Sourisseau, a senior brand strategist and advisor with more than 20 years of experience helping organizations clarify their positioning, communicate their value, and build more cohesive brands.

Through stakeholder conversations, facilitated workshops, and research, I help leaders understand their challenges, identify opportunities, and make informed decisions about what comes next.

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Less drift. More direction.

I help organizations establish a clear strategic foundation and translate it into consistent, meaningful brand experiences.

My work spans brand strategy, positioning, messaging, visual identity, website strategy, creative direction, and brand standards.

When the direction is clear, teams have a shared understanding of what they're working toward. Decisions become easier, communications become more consistent, and the brand begins to reflect the quality of the organization behind it.

Less making it up as you go. More knowing what you stand for.

Work built for longevity.

Selected brand work for organizations that had outgrown how they were presenting themselves and needed greater clarity across their messaging, identity, website, and brand systems.