Helping brands catch up to who they’ve become.
Senior brand leadership for organizations that have grown, changed, or matured — but whose brand no longer reflects the quality, clarity, or value of their work.
You’ve evolved. Your brand hasn’t.
I’m Michelle Sourisseau, a senior brand leader helping organizations clarify who they are, what they do, and why it matters.
My work sits at the intersection of strategy, identity, messaging, and visual systems — helping teams move from scattered, uncertain, and inconsistent to clear, confident, and aligned.
With more than 20 years of experience, I bring a brand director’s view, a creative eye, and the practical judgment to help organizations make better brand decisions more consistently.
For organizations ready to be seen more clearly
I work with organizations whose brand no longer matches who they are today.
Often, their messaging, visuals, website, and materials still reflect an older version of the organization.
That can show up as:
A website that feels behind
Visuals that don’t reflect the calibre of the work
Messaging that feels unclear or inconsistent
Teams describing the organization in different ways
Materials being updated one piece at a time, without a clear centre
At first, it may look like a design problem.
Usually, it’s a clarity problem.
Less drift. More direction.
I help organizations clarify and strengthen how their brand shows up across:
Brand strategy
Positioning and messaging
Visual identity
Website direction
Brand systems
Creative direction
Ongoing brand stewardship
The goal is not a surface refresh. It’s a brand that finally feels aligned with the organization behind it.
When the brand is clearer, the work gets easier.
Teams have a shared direction.
Decisions become less subjective.
Materials feel more consistent.
The organization is easier to understand.
The quality of the brand begins to match the quality of the work.
Less making it up as you go.
More knowing what you stand for.
Less short-term fixes.
More long-term brand value.
Work built for longevity
Selected brand work for organizations in housing, real estate, construction, manufacturing, senior living, and mission-driven sectors.
Elim Village
Helping a trusted senior living organization better reflect who it had become.
BC Rent Bank
Making a province-wide housing support organization clearer and easier to trust.
BlueCity Construction
Creating a distinct construction brand within a larger organizational portfolio.
Dynamic Fenestration
Helping a technically sophisticated company look as precise as its work.