Dynamic Fenestration

Brand positioning, visual identity, logo design, website design, print design

From window and door manufacturer to architectural ally

Dynamic Fenestration helps architects overcome the complex challenges of tailor-made windows and doors. They collaborate with visionaries to deliver window and door solutions that make cutting-edge, award-winning architecture a reality. We worked with Dynamic to reposition their brand as a valuable ally in the luxury home design process.

“We asked Michelle to help us bring our branding up to date. We work with high end architects and need a very nuanced brand that is multi-faceted. Michelle proved she could very quickly grasp the big picture and interpret that understanding into our brand design.”

- Martin Ross, Director of Business Development, Dynamic Fenestration

Dynamic’s belief that creativity is limitless was used to direct the visuals. We showcased their portfolio of boundary-pushing architectural windows and doors through storytelling, using professional photography and sleek, modern typography. We worked with Dynamic to create a visual identity, logo, and website that better reflects their brand vision.

Dynamic had a website but it was massive and challenging to navigate. We partnered with Pohl Strategic to wade through the existing content, and edit and reorganize the site in a way that put Dynamic’s target audience (architects) first. The result is a custom-built WordPress site that’s user-friendly and on brand.

Dynamic’s visual identity system not only includes the core elements—logo, colour palette and typography—but a robust vocabulary of iconography, graphic treatments, and photography to ensure all facets of the visual application are on brand.

For the logo, we took cues from architecture. The architectural symbol for a 180 degree swing door was used to represent the full-spectrum of possibilities Dynamic offers their clients. This full swing door works perfectly to form the “D” icon. Gotham, a typeface inspired by architectural lettering from mid-century New York City, is used for the lettering in the newly renamed Dynamic Fenestration (formerly Dynamic Architectural Windows & Doors).