nidus3D

A revolutionary in 3D printing technology shakes up Canada’s construction industry

Brand positioning, visual identity, logo design, website design, information architecture, content strategy, website writing, custom WordPress development, project management

nidus3D delivers rapid, low-cost printed structures through automated, on-site 3D concrete printing. An innovator in robotic constructioin, nidus3D built Canada’s first residentially-permitted 3D-printed structure and North America’s first two-story and three-story 3D-printed buildings. We were invited to work with the founders of nidus3D, before the company had printed their first project, to help materialize the their vision through the creation of a logo, visual identity, and website.

nidus3D uses technology to reduce the material waste and labour costs associated with traditional building methods. This offers a way to create affordable, sustainable, lasting homes. We wanted to capture nidus3D’s passion for a better world where affordable housing, built using environmentally responsible methods, is available to everyone so we created the tagline: let’s build the future together.

We wanted to create a website that is punchy. Bold statements in oversized typography are used to grab reader’s attention, backed by supporting facts and visual proof in the form of videos and photography. The layout, like nidus3D, is both boundary-pushing and unconventional.

nidus3D’s visual identity is built on their mission to revolutionize the construction sector through technology innovation. This vision is captured through inspiring imagery, clean layouts, and bold type. While nidus3D is a Canaidian company with a Canadian audience, the technology originated in Denmark. We wanted the overall look and feel of nidus3D to echo the clean, functional, straightforward approach from its Danish roots.

The name nidus (a place or situation in which something develops or is fostered) 3D (concrete printing technology) summarize their vision to revolutionize the construction industry. The nidus3D logo is composed of sleek, linear, type. The curve of the “D” in “3D” is connected through a switchback of curved, continuous lines that emulate the seamless concrete printing process.