Dive deeper than surface-level appeal

Essence-lead branding for people-centric business and organizations to foster growth from the inside out.

Branding is often mistakenly approached from the outside in—influencing from image. Essence-lead branding unearths the intrinsic nature of your business or oganization—those qualities that make you, you—to authentically represent yourself from the inside out. 

Essence-lead branding provides:

Depth

Go beyond surface-level questions to explore the layers of your brand’s story through meaningful conversation.

Creativity

Engage in insightful co-creation and discover how your brand can be uniquely expressed through words and visuals.

Authenticity

Own what makes your brand different and share it in a way that resonates with external and internal audiences alike.

Success stories of brands we’ve helped feel more like themselves.

  • “Michelle and her team did an exceptional job of explaining the process, always guiding us towards our vision from the start. They are professionals who made it an enjoyable process. We’re 100% satisfied.”

    Stacey Bernier, CEO, All-Pro Energy Services

  • “Michelle quickly grasped the big picture and captured our essence perfectly. She’s a pleasure to work with. We will continue to work with Michelle Sourisseau on an on-going basis.”

    Martin Ross, Director of Development, Dynamic Fenestration

  • “The process was collaborative and rich in depth and understanding. Michelle’s pivotal creativity and insightful engagement, yielded a brand identity that profoundly resonates.”

    Shawn Neumann, CBTW Co-Founder & Partner, Versett Partner, Board Chair of First West Credit Union, ICD.D

  • “Michelle consistently exceeds our expectations. Her attention to detail, strategic and collaborative approach, and deep understanding of our business needs make working with her a pleasure.”

    Stacey Cheverie, Director, Corporate Marketing & Communications, Century Group

  • “Michelle and her team listened deeply, learned our needs, and were professional, prompt, and comprehensive in their delivery. It was nothing short of delightful to work with such competent professionals every step of the way.”

    Katrina LaRoy, Manager of Marketing & Communications, Elim Village

  • “Not only did Michelle understand what we wanted to achieve professionally, but we liked the warm human side of her. She captured us, as well as our work, and thus delivered exactly what we were after.”

    Renée Katz, Partner, J+R Katz Design & Architecture

  • “Michelle has played an integral role in the development and evolution of our brand and takes a personal interest in our success. She delivers high-end agency quality with a personal touch.”

    Renee Melanson, VP of Brand Experience, Fairmark Contracting 

  • “Talking to Michelle Sourisseau and her team, then seeing how they took our story, our values, our vision and mission and interpreted those in new ways was really exciting.”

    Melissa Giles, Managing Director, BC Rent Bank

  • “Michelle was able to pull out our vision and concept and put that into our branding. We are so happy with how everything turned out and look forward to continuing an ongoing relationship.”

    Jason Fu, Owner & Designer, Closet Craft

  • “Michelle showed great skill in clarifying the values and vision of the firm, translating them into something tangible we can build on for years to come. She felt like a real partner, committed to our success.”

    Ward Bertram, Financial Planner, Trailhead Private Wealth

We’ve helped brands thrive for decades. Here’s how we do it…

  • Brand Consulting, Creative Direction, Strategic Advising

    Evaluating where your brand is now, clarifying where you would like your brand to be in the future, and determining what you’ll need to do to get it there is the basis of brand consulting. Ultimately, these services help improve your brand’s performance, strength, flexibility, and consistency.

  • Band Positioning, Brand Purpose, Brand Story, Brand Personality, Brand Voice, Naming

    Brands are rooted in language. Defining your purpose, telling your story, describing your personality, and honing in on your voice allows you to intentionally position your brand. Clear brand positioning resonates with your audience—both internal and external—who want to be associated with it. 

  • Visual Identity Design, Logo Design, Visual Identity Guide

    We’re visual creatures with a propensity toward beauty which creates an emotive experience. Emotions have the power to forge deep connections with your audience. They help your clients relate to your brand on a personal level which promotes brand loyalty.

  • Website Design, Website Writing, WordPress Development

    Showcasing your brand to prospective clients is one of the most important things you can do. A well-organized website helps visitors find the information they’re looking for and increases engagement. Quality content generates traffic and communicates your purpose. More audience-focused content demonstrates your value to your prospective clients. This leaves visitors primed to take desired actions.

Meet Michelle

A 20+ year Communication Designer and life-long empath, Michelle uses her creative and interpersonal skills to help business owners and organizational leaders realize their brand's full potential.